ABOUT
Play Unlimited is a pioneer social enterprise that aims to utilise play in facilitating community building as well as the nurturing of one’s overall sense of well-being. We inspire people in inclusive and creative play for life (from early childhood to adulthood).
View our Re:Play Toy Hub brochure below or click HERE to download.
VISION (Why we do what we do)
Enabling a circular economy for toy recycling to support play for all.
We aim to create a Circular Economy for the toy industry in Malaysia that connects manufacturers, distributors, purchasers (public) and plastic recycling stakeholders who have excess stock, returns or preloved toys that Play Unlimited will collect, clean, sort, repack for these to be sent to marginalised communities that have little or no access to toys and learning materials for their children, preschools or schools (SDG 10 & SDG 17). Thus, reducing inequalities in early care and education.
This will also prevent at least 100 tonnes of toys (90% of which are difficult to recycle PVC) from ending up in the landfills. Thus, creating a safer and healthier environment for all, while providing toys and play materials to enable an environment of positive social-emotional development for at-risk children.
The name of this visionary project is the Re:Play project (“Recycle For Play” project) - which involves creating a nationwide network of Toy Recycling Hubs, Toy Shops and Toy Libraries with our community and nonprofit partners.
MISSION (What we do)
Inspire people to enable inclusive and creative play for life
STRATEGY (How we do what we do)
Recycle, Repurpose and Redistribute toys to enable play.
Quotes on PLAY
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It takes courage to say yes to rest and play in a culture where exhaustian is seen as a status symbol.
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— BRENE BROWN
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Play gives children a chance to practise what they are learning.
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— FRED ROGERS
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This is the real secret of life - to be completely engaged with what you are doing in the here and now. And instead of calling it work, realise it is play.
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— ALAN WATTS
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Play is the only way the highest intelligence of humankind can unfold.
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— JOSEPH CHILTON PEARCE
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Children learn as they play. Most importantly, in play, children learn how to learn.
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— O. FRED DONALDSON
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Children need the freedom and time to play. Play is not a luxury. Play is a necessity.
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— KAY REDFIELD JAMISON
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You can discover more about a person in an hour of play than in a year of conversation.
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— PLATO
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Play is not frivolous. It is not a luxury. It is not something to fit in after completing all the important stuff. Play is the important stuff. Play is a drive, a need, a brain-building must-do.
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— JEFF A. JOHNSON & DENITA DINGER
Past Milestones
Year 2021:
In partnership with Toy Libraries Malaysia, we started to work on developing a community-based model for Toy Recycling and Upcycling in Petaling Jaya.
We also supported the re-starting of 42 childcare centres and preschools in Terengganu and Pahang, with toys and play materials delivered through the Childline Foundation.
Year 2020:
With the support of Hap Seng Group a Community Toy Library was set up in Tawau for urban poor children at the E Desa Internet Centre in Tawau. It serves as resource centre for teachers in nearby preschools.
The opposite of play is not work, it's depression.
- Dr. Stuart Brown (Play Researcher, Psychiatrist, Founder of National Institute for Play)